The People-First HR Tech Content Marketing Agency
The future of work will always be about talent.
We help amplify the benefit, wellness, and HR tech companies that are driving toward a future defined by people-first values and focused on the employee experience.
Whether you’re looking to optimize for LLMs, improve your email marketing, or shape discourse on LinkedIn, we’re the content creation partner you need to make an impact.
Strategic Content to Elevate Your HR Tech Marketing
We partner with HR technology, benefits, and wellness companies to build measurable and impactful content programs that reach HR tech buyers and build industry influence, grow brand awareness, generate leads, and drive revenue.
Demand Gen & Brand Awareness Campaigns
Build buyer influence with targeted campaigns and precision-crafted content.
We help B2B marketing teams build high-impact content assets to power their campaigns, shape industry thinking, and influence executive decision-making.
- Campaign content
- Ebooks
- White papers
- Data studies
- Visual assets
- Customer stories
Brand & Thought Leadership Content
Transform your team’s expertise into poignant, punchy, and powerful assets.
We use your best ideas to tell great stories and craft executive-level content built to get into the feeds, inboxes, and minds of your target audience.
- Industry analysis
- Trends and predictions
- Editorials and opinion pieces
- Executive social
Sales, Leads, & Conversion Assets
Turn audience into pipeline and pipeline into revenue.
We arm your sales team with the assets they need to improve win rates, accelerate sales cycles, and drive sales. Full-funnel content for every stage in the buyer journey.
- Sales sheets
- One-pagers
- Competitor comparisons
- Use cases content
- Case studies
Organic Growth &
SEO Content
Scale inbound traffic and conversions with search-optimized content written for humans.
From keyword research to topic cluster strategy, we’re experts at building bullet-proof content that helps your brand stand out in the SERPs and AI outputs.
- Keyword research
- Topic cluster development
- Content optimization
- Evergreen articles
- Product-led guides
- Lists and round ups
Retention & Referrals
Strengthen relationships, improve retention, and expand key accounts with content that resonates with your existing customers.
We create laser-focused content that drives results for your customer marketing and lifecycle campaigns.
- Spotlights
- Tutorials
- Technical articles
- Knowledge base content
- Integration and co-marketing
Zero-Click & Social Content
Grow your audience with platform-native content that breaks the algorithm
(in the good way).
From content repurposing to social-first strategies, we help content teams keep up with constant content needs in the omnichannel world.
- Ghostwriting
- Reels
- Carousels
Decades of HR Tech Marketing Expertise
We’re experts at crafting strategic marketing and thought leadership content for B2B HR tech, benefits, and wellness brands.
“Optimist checks all the boxes:
Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Full-Service Content Marketing for HR Tech
Our team helps HR and workplace tech brands break through the noise to reach audiences that matter.
We’re the strategic partner with industry knowledge that brings your marketing plan to life—capturing mindshare and market share in the crowded HR tech landscape.
End-to-end content support, including:
- Research
- Content strategy
- Content planning
- Content management
- Writing and editing
- Custom design and graphics
- Social content design
- Data visualization
- Editorial design
- Sourced photography
- Operations and project management
- Content repurposing
We plug into your existing content operation and work with your systems and processes.
+1,270% Organic Blog Traffic
+1,367% Sign-ups from Blog
+400% Organic Conversions
+2,000% Organic Traffic Value
+2,961% Organic Traffic
+4,200% Organic Sign Ups
We Help HR Tech Businesses Impact the Metrics that Matter
Better Search Rankings
More Organic Traffic
Scalable Lead Generation
Lower CAC & CPL
Higher MRR
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Polsen
CEO, Plytix
How’s This Sound?
We take a comprehensive approach to driving growth and scaling SaaS businesses.
But we’re not the right fit for every company.
Here’s a quick list of ways to evaluate if Optimist is the right SaaS content marketing team for your needs.
We Could Be a Fit
- You’re looking for a long-term content partner
- You have existing strategy in place and need support scaling or executing
- You have content guidelines to help our team learn your style, voice, and tone
- Your team can dedicate one or two stakeholders to be our main touchpoint(s)
We're Probably Not a Fit
- You want quick, overnight results
- You’re shopping for low-quality, mass-produced, cheap content
- You haven't quite figured out your ICP, USP, and messaging
If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
