Tyler Hakes | Feb 28, 2017 | Content Marketing, Marketing
Hiring a content marketing agency can be scary as hell. I know because I’ve been on the other side of the table. I’ve been the one talking to agencies, holding a bag of money, trying to decide where to place my bet. It was nerve racking. Every agency promised me the...
Prateek Agarwal | Feb 7, 2017 | Content Marketing, SEO
Imagine that you’re thinking about hiring a marketing agency. Assuming that you don’t have infinite money and you’re actually looking to make a smart decision, you’ll probably want to know a lot about what the agency will offer. In particular,...
Tyler Hakes | Jan 3, 2017 | Content Marketing, Marketing
Too many people simply “do content marketing.” There’s no strategy behind it. It’s not tied into the business in any real sense. It’s just an item on the to-do list that they keep doing each and every week, without ever getting much from it. And if that’s what...
Tyler Hakes | Jan 2, 2017 | Content Marketing, Marketing
Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....