Guides on Content Marketing, SEO, & Agency Growth
SaaS Content Marketing
Driving traffic and sign-ups for SaaS companies with content and SEO.
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Startup Content Marketing
Building a sustainable growth engine for bootstrapped and venture-backed startups.
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B2B Content Marketing
Using content marketing and SEO to drive demand and generate leads.
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Content & SEO
Articles, lessons, and takeaways on content marketing and SEO.
We Can’t All Be Storytellers
Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....
How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year)
A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story... My friends at College Raptor had just raised a Series A round for their incredible college matching technology. And the CEO asked me to...
Agency Journal
Stories from our journey building a multi-million dollar content marketing agency from scratch.
Deliberate Agitation and the Complacency Trap
If there’s one phrase that sends shivers down a startup’s spine, it’s, “that’s how we’ve always done things.” Throughout the years, we’ve been taught that this kind of blind allegiance to specific business practices or processes is a death knell for companies. It’s...
This is Optimist: Our First 3 Months + Our Plan to Reach $1,000,000 in 1 Year (Agency Journal, March 2017)
This post is part of the agency journal--the section of the site where we share a fully transparent look behind the scenes of Optimist as we grow a new kind of agency from scratch. If you have questions, always feel free to leave them in the comments. Optimist has now...
The ROI of SEO: How to Calculate the Value of Organic Search Traffic
Imagine that you're thinking about hiring a marketing agency. Assuming that you don't have infinite money and you're actually looking to make a smart decision, you'll probably want to know a lot about what the agency will offer. In particular, you probably have two...
How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year)
A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story... My friends at College Raptor had just raised a Series A round for their incredible college matching technology. And the CEO asked me to...