The B2B Content Marketing Agency Behind The Brands You Love
B2B content marketing feels like an arms race.
More channels. More formats. More requests.
Less thinking.
Less strategy.
Less time.
Optimist is a content agency that helps world-class B2B teams focus more on resonance, impact, and strategy.
We partner directly with your team to help meet mounting content needs and tackle pressing content marketing challenges.
Exceptional content assets for nearly every business case, campaign, and KPI.
Content Marketing that Aligns with Your Business Goals
Whether you’re ramping up a new content marketing program or just looking for a new content production partner, our team provides tailored support that fits your needs and your goals.
Demand Gen & Brand Awareness Campaigns
Build buyer influence with targeted campaigns and precision-crafted content.
We help B2B marketing teams build high-impact content assets to power their campaigns, shape industry thinking, and influence executive decision-making.
- Campaign content
- Ebooks
- White papers
- Data studies
- Visual assets
- Customer stories
Sales, Leads, & Conversion Assets
Turn audience into pipeline and pipeline into revenue.
We arm your sales team with the assets they need to improve win rates, accelerate sales cycles, and drive sales. Full-funnel content for every stage in the buyer journey.
- Sales sheets
- One-pagers
- Competitor comparisons
- Use cases content
- Case studies
Brand & Thought Leadership Content
Transform your team’s expertise into poignant, punchy, and powerful assets.
We use your best ideas to tell great stories and craft executive-level content built to get into the feeds, inboxes, and minds of your target audience.
- Industry analysis
- Trends and predictions
- Editorials and opinion pieces
- Executive social
Organic Growth &
SEO Content
Scale inbound traffic and conversions with search-optimized content written for humans.
From keyword research to topic cluster strategy, we’re experts at building bullet-proof content that helps your brand stand out in the SERPs and AI outputs.
- Keyword research
- Topic cluster development
- Content optimization
- Evergreen articles
- Product-led guides
- Lists and round ups
Retention & Referrals
Strengthen relationships, improve retention, and expand key accounts with content that resonates with your existing customers.
We create laser-focused content that drives results for your customer marketing and lifecycle campaigns.
- Spotlights
- Tutorials
- Technical articles
- Knowledge base content
- Integration and co-marketing
Zero-Click & Social Content
Grow your audience with platform-native content that breaks the algorithm
(in the good way).
From content repurposing to social-first strategies, we help content teams keep up with constant content needs in the omnichannel world.
- Ghostwriting
- Reels
- Carousels
Deep B2B Content Expertise
The Optimist team has a combined 300+ years of experience with B2B content, marketing, and growth.
Our team specializes in content for B2B technology and SaaS companies.
We have a special focus on:
- Healthcare & Healthtech Content
- Ecommerce & Retail Tech Content
- Finance and Fintech Content
- Benefits, Wellness, and HR Tech Content
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Polsen
CEO, Plytix
Scope of Work Zen
Every client is unique. Every engagement is purpose-built.
We build bespoke teams of top-tier talent for every client project, marrying experience, expertise, and your team’s specific needs.
Our team provides end-to-end content support, including:
- Research
- Content strategy
- Content planning
- Content management
- Writing and editing
- Custom design and graphics
- Social content design
- Data visualization
- Editorial design
- Sourced photography
- Operations and project management
- Content repurposing
We plug into your existing content operation and work with your systems and processes.
+1,308%
Organic Traffic
Proven framework for driving organic growth for B2B SaaS companies.
+1,367% Product Sign Ups
Exponential growth in conversions for Glide’s no-code app builder.
20X Growth in
Category Visibility
Building awareness among in-market executives.
Tell Us About Your
Content Goals
We forge long-term relationships built on trust, respect, and results.
Not everyone is a fit, of course.
Here’s how to know if we may be the agency you’re looking for:
We Could Be a Fit
- You’re looking for a long-term content partner
- You have existing strategy in place and need support scaling or executing
- You have content guidelines to help our team learn your style, voice, and tone
- Your team can dedicate one or two stakeholders to be our main touchpoint(s)
We're Probably Not a Fit
- You want quick, overnight results
- You’re shopping for low-quality, mass-produced, cheap content
- You haven't quite figured out your ICP, USP, and messaging
If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
