Content Marketing Consulting for B2B Tech
We Turn Content Marketing Challenges into Content Marketing Clarity.
Optimist helps B2B technology marketing leaders reset, realign, and transform their content programs to drive pipeline and revenue in the new buying reality.
Top B2B Marketing Leaders Trust Optimist
Optimist specializes in content marketing for B2B technology & software companies. Deep expertise in fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.
Content Marketing Feeling Cobbled Together?
Not Anymore.
We bring clarity, structure, and focus to your content.
Consulting
Reset, transform, and realign your content marketing programs to today’s market reality.
See the big picture:
» Opportunity analysis
» Customer research
» Journey mapping
» Channel strategy
» Demand themes
» Prioritization
» Roadmapping
Advisory
Expert guidance to navigate content challenges and evolution with confidence.
Get clarity on questions like:
» How should our strategy evolve in the world of AI?
» What should we be doing to optimize for AI visibility?
» Where are we wasting time and resources?
» Why are we creating more content than ever but not seeing pipeline growth?
» Should I be worried about our declining traffic?
Execution
Full-service content marketing capabilities, content planning, and execution.
Hands-on help with:
» Strategy
» Writing and editing
» Design
» Content operations
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Semrush
Driving Transformation & Real Results
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
Brian Glassman
Director of SEO, DreamHost
Get Clarity On Every Part of Your Content Marketing Strategy
Thought Leadership Programs
Build trust and influence with targeted buyer segments.
SEO, AEO, & Inbound
Fuel organic discovery across search and AI surfaces.
Demand Gen & Pipeline Growth
Content programs that drive demand, leads, and pipeline.
Revenue Acceleration
High-impact content programs to drive decision-making and build buy-in.
Social & Zero-Click
Platform-native content, repurposing, and distribution.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Tyler Hakes, Founder of Optimist
When content feels too much like guesswork, I help B2B SaaS marketing leaders get clarity on what drives real impact & confidence in the execution.
I started Optimist in 2016 to help more teams create world-class content programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Don’t Waste Cycles Finding Creative Talent.
Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.
Incredible Talent, Enter Here
We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.
Our Latest Articles
How AI Killed Your Content Strategy — and What to Do Next
All of a sudden, content marketing feels like the wild, wild west. We’ve been watching the sands shift beneath content marketing for almost a decade. As times changed, so have our strategies — but this time, it’s seismic. The SEO-reliant content marketing...
SaaS Content Contenders: 16 of the Best SaaS Content Marketing Agencies in the Business
SaaS content marketing isn’t just about updating your blog once in a while. (At least, strategic content marketing isn’t.) From research, strategy, and ideation to writing, designing, and distribution, there is a ton of work that takes place behind the scenes to...
Content Marketers Are Not OK
Content marketers don’t just perform under pressure. They come alive. They turn confusion into clarity, and transform chaos and doublespeak into brands and movements that fuel sustained growth. So when content professionals tell you they're burned...
Let's Bring Clarity & Focus Back to Your Content
Schedule a free strategy session to discuss your challenges and transformation goals.
