SEO & AEO Consulting for B2B Tech
We Help B2B Brands
Win at SEO & AEO to
Drive More Inbound Pipeline.
Optimist helps B2B technology marketing leaders navigate the shifting SEO & AI landscape, increase organic visibility, and drive up to 10x more inbound pipeline.
Top B2B Marketing Leaders Trust Optimist
Optimist specializes in SEO, AEO, and content marketing for B2B technology & software companies. Deep expertise in fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.
The Complete Organic Revenue Engine (CORE) Framework
Feeling Left Out of the Conversation?
Not Anymore.
We bring clarity, structure, and focus to your organic growth strategy.
Strategy & Advisory
Build a world-class SEO and AEO program that captures demand & wins market share.
We’ll assess your needs, create a clear roadmap, and help you execute along the way.
Full-Service Delivery
End-to-end support for SEO and AEO strategy, content, workflows, and more.
Hands-on help with strategy, content planning, writing, editing, design, content operations, and more.
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Semrush
Turning Content into Customers Since 2016
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
Brian Glassman
Director of SEO, DreamHost
Comprehensive Organic Growth Programs Built for Your Brand
SEO & Organic Search
Capture demand throughout the buying journey.
AEO, GEO, & AI Visibility
Fuel organic discovery within LLMs and AI surfaces.
Organic Pipeline Generation
Optimize your strategy to convert page views into pipeline.
AI & Automation
Create, maintain, refresh, and automate content at scale.
Repurposing & Distribution
Platform-native, social, and zero-click content.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Tyler Hakes, Founder of Optimist
My job is to help B2B SaaS marketing leaders win at SEO & AEO, increase organic visibility, and drive 2-10x more inbound pipeline with proven systems & strategies.
I started Optimist in 2016 to help more teams create world-class organic growth programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Don’t Waste Cycles Finding Creative Talent.
Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.
Incredible Talent, Enter Here
We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.
Our Latest Articles
Metrics for AEO Campaigns: How to Track & Measure AI Visibility and Revenue
Article Summary Three-tiered framework for measuring AEO campaigns: Visibility (leading indicators like Brand Mention Rate), Conversions (tracking LLM Referral Traffic and Conversions, which convert at higher rates than organic search), and Pipeline and Revenue...
The 13 Best B2B SEO Agencies in 2026 for Generating Leads, Pipeline, & Revenue
Article Summary The best B2B SEO agencies in 2026 combine pipeline-focused SEO with answer engine optimization (AEO) capability. Optimist, iPullRank, Seer Interactive, at Stratabeat lead for B2B tech companies that measure success in revenue, not traffic. Most "best...
How to Optimize for AI Search: A Proven Framework for Increasing Mentions & Citations
Article Summary AI search optimization is the practice of making a brand visible, accurately represented, and recommended across AI search platforms — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. Optimist's Complete Organic Revenue Engine (CORE)...
Let's Make a Plan to Crush Your Pipeline Goals
Schedule a free strategy session with Tyler to discuss your organic growth targets.
