SEO & AEO Consulting for B2B Tech
We Help B2B Brands
Win at SEO & AEO to
Drive More Inbound Pipeline.
Optimist helps B2B technology marketing leaders navigate the shifting SEO & AI landscape, increase organic visibility, and drive up to 10x more inbound pipeline.
Top B2B Marketing Leaders Trust Optimist
Optimist specializes in SEO, AEO, and content marketing for B2B technology & software companies. Deep expertise in fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.
The Complete Organic Revenue Engine (CORE) Framework
Feeling Left Out of the Conversation?
Not Anymore.
We bring clarity, structure, and focus to your organic growth strategy.
Strategy & Advisory
Build a world-class SEO and AEO program that captures demand & wins market share.
We’ll assess your needs, create a clear roadmap, and help you execute along the way.
Full-Service Delivery
End-to-end support for SEO and AEO strategy, content, workflows, and more.
Hands-on help with strategy, content planning, writing, editing, design, content operations, and more.
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Semrush
Turning Content into Customers Since 2016
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
Brian Glassman
Director of SEO, DreamHost
Comprehensive Organic Growth Programs Built for Your Brand
SEO & Organic Search
Capture demand throughout the buying journey.
AEO, GEO, & AI Visibility
Fuel organic discovery within LLMs and AI surfaces.
Organic Pipeline Generation
Optimize your strategy to convert page views into pipeline.
AI & Automation
Create, maintain, refresh, and automate content at scale.
Repurposing & Distribution
Platform-native, social, and zero-click content.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Tyler Hakes, Founder of Optimist
My job is to help B2B SaaS marketing leaders win at SEO & AEO, increase organic visibility, and drive 2-10x more inbound pipeline with proven systems & strategies.
I started Optimist in 2016 to help more teams create world-class organic growth programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Don’t Waste Cycles Finding Creative Talent.
Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.
Incredible Talent, Enter Here
We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.
Our Latest Articles
Content Marketing for SEO and AEO: How to Build One Strategy That Drives Pipeline Across Both
Article Summary Content marketing for SEO and AEO works best as a single integrated strategy. A unified content approach serves both channels across eight implementation areas: entity consistency, narrative clarity, content coverage, cluster architecture, on-page...
SaaS SEO Strategy: How to Build a Complete Organic Growth Engine for B2B SaaS (Updated 2026)
Article Summary SaaS SEO in 2026 means optimizing for two discovery channels at once: Google search and AI answer engines. 94% of B2B buying groups now use large language models during their purchase journey, and AI Overviews reduce organic click-through rates by 61%...
AEO vs GEO vs SEO: What’s Different and What Matters for Your Pipeline
Article Summary AEO and GEO are the same discipline with different names. SEO is the foundation both build on. The real comparison is AEO/GEO vs SEO, and the companies generating pipeline treat them as one integrated strategy, not competing line items. Three acronyms,...
Let's Make a Plan to Crush Your Pipeline Goals
Schedule a free strategy session with Tyler to discuss your organic growth targets.
