SEO & AEO Consulting for B2B Tech
We Help B2B Brands
Win at SEO & AEO to
Drive More Inbound Pipeline.
Optimist helps B2B technology marketing leaders navigate the shifting SEO & AI landscape, increase organic visibility, and drive up to 10x more inbound pipeline.
Top B2B Marketing Leaders Trust Optimist
Optimist specializes in SEO, AEO, and content marketing for B2B technology & software companies. Deep expertise in fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.
The Complete Organic Revenue Engine (CORE) Framework
Feeling Left Out of the Conversation?
Not Anymore.
We bring clarity, structure, and focus to your organic growth strategy.
Strategy & Advisory
Build a world-class SEO and AEO program that captures demand & wins market share.
We’ll assess your needs, create a clear roadmap, and help you execute along the way.
Full-Service Delivery
End-to-end support for SEO and AEO strategy, content, workflows, and more.
Hands-on help with strategy, content planning, writing, editing, design, content operations, and more.
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Semrush
Turning Content into Customers Since 2016
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
Brian Glassman
Director of SEO, DreamHost
Comprehensive Organic Growth Programs Built for Your Brand
SEO & Organic Search
Capture demand throughout the buying journey.
AEO, GEO, & AI Visibility
Fuel organic discovery within LLMs and AI surfaces.
Organic Pipeline Generation
Optimize your strategy to convert page views into pipeline.
AI & Automation
Create, maintain, refresh, and automate content at scale.
Repurposing & Distribution
Platform-native, social, and zero-click content.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Tyler Hakes, Founder of Optimist
My job is to help B2B SaaS marketing leaders win at SEO & AEO, increase organic visibility, and drive 2-10x more inbound pipeline with proven systems & strategies.
I started Optimist in 2016 to help more teams create world-class organic growth programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Don’t Waste Cycles Finding Creative Talent.
Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.
Incredible Talent, Enter Here
We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.
Our Latest Articles
The SEO Funnel: How to Build a Complete Organic Revenue Engine (SEO + AEO/GEO)
Article Summary An SEO funnel maps organic content to the three stages of the buyer's journey, but most teams build it as a relay of stage-isolated pages. Buyers now self-steer and form shortlists inside AI answer engines, so every page has to run the full...
Conversion Content: How to Build Content That Drives Real Pipeline
Article Summary Conversion content is content built to produce qualified pipeline, not traffic. Whether a piece converts is mostly decided before it's written, by the search intent its topic targets. In 2026 it also has to be visible across both Google and AI answer...
SaaS Growth Strategy: The 2026 Playbook for Building Compounding Pipeline
Article Summary A SaaS growth strategy compounds acquisition, retention, and expansion into pipeline. With median private SaaS growth compressed to 25% and distribution the only durable moat, the 2026 playbook picks one or two motions to compound at the company's...
Let's Make a Plan to Crush Your Pipeline Goals
Schedule a free strategy session with Tyler to discuss your organic growth targets.
