We Build Organic
Growth Engines for
Product-Led Companies
We are a growth-focused SEO and content marketing agency for startups and growth-stage businesses.
Driving Growth from Series A to IPO
+1,308%
Organic Traffic
+571%
SaaS Leads
0 to 100k/mo
Organic Traffic
Maximizing the value of strategic content.
Each piece of content we create is specifically engineered to work within a goals-driven strategy to create results.
Values Over Everything
Optimist was founded in four core values—and they shape our work and our operations.
Do What’s Right.
Default to honesty and transparency; 100% white-hat tactics centered on creating kick-ass content and showing it to the right people.
Be Human.
Show empathy and create for people first. We work with people, not software. The ideal working arrangement is transparent and interactive—shared Slack channels, open communications, and clear planning.
Ask Why.
Everyone on our team is a strategist. We test, learn, iterate, and grow. Our process is built around understanding the core problem that we’re solving and prescribing a solution based on data. Strategy is never blindly dictated.
Give a Shit.
Work with intention, purpose, and passion; month-to-month contracts keep us engaged with client goals and hungry for success.
Hand-Selected Content Marketing Teams for Each Client
There’s no one-size-fits-all solution.
Optimist is always looking for incredibly talented freelancers
Interested in working with us?
Content Marketing Community
Top of the Funnel is a place to learn, network, and share work and referral opportunities.
Join hundreds of strategists, writers, designers, analysts, managers, and content marketers in our free growth community for all things content marketing, inbound, and SEO.
Let's Grow Together
Think we may be the content marketing agency you’re looking for?
Full-service engagements start at $10,000/mo.
Marketing
The Only B2B Lead Gen Strategy that Matters for Technology Companies Right Now
There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to uncertainty. According to a survey from the B2B Marketing Zone, more than 60% of marketers expect...
SEO
How Intercom Built a $50MM ARR Empire Using Strategic Content Marketing and SEO
When it comes to building a startup, growth is king. Close second? Recurring revenue. Especially in the world of SaaS companies, having a steady stream of monthly and annual revenue is the hallmark of success. So, imagine building a business and scaling it to $50MM...
Culture
How Fear of Failure Drives Bad Management
Have you ever noticed how job listings often ask for candidates that are "entrepreneurial," "driven," and "self motivated"? What they're really saying is that they want to hire someone who will think of the company like it's their own. People who will do whatever it...