Writing on Content Marketing, SEO, & Agency Growth
Metrics for AEO Campaigns: How to Track & Measure AI Visibility and Revenue
Article Summary Three-tiered framework for measuring AEO campaigns: Visibility (leading indicators like Brand Mention Rate), Conversions (tracking LLM Referral Traffic and Conversions, which convert at higher rates than organic search), and Pipeline and Revenue...
The 13 Best B2B SEO Agencies in 2026 for Generating Leads, Pipeline, & Revenue
Article Summary The best B2B SEO agencies in 2026 combine pipeline-focused SEO with answer engine optimization (AEO) capability. Optimist, iPullRank, Seer Interactive, at Stratabeat lead for B2B tech companies that measure success in revenue, not traffic. Most "best...
How to Optimize for AI Search: A Proven Framework for Increasing Mentions & Citations
Article Summary AI search optimization is the practice of making a brand visible, accurately represented, and recommended across AI search platforms — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. Optimist's Complete Organic Revenue Engine (CORE)...
Answer Engine Optimization: A Marketing Leader’s Primer on the Future of Discoverability
Article Summary Answer engine optimization (AEO) is the practice of optimizing content, brand signals, and technical infrastructure so AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews accurately cite and recommend a brand. AEO is not a...
The Best AEO Agencies for Growing AI Visibility & Revenue (2026)
Article Summary The best AEO agencies in 2026 are Optimist, Discovered Labs, iPullRank, and First Page Sage, ranked by a practitioner based on published AEO case studies with revenue and pipeline metrics. There are a lot of "best AEO agency" lists out there right now....
How AI Killed Your Content Strategy — and What to Do Next
All of a sudden, content marketing feels like the wild, wild west. We’ve been watching the sands shift beneath content marketing for almost a decade. As times changed, so have our strategies — but this time, it’s seismic. The SEO-reliant content marketing...
SaaS Content Contenders: 16 of the Best SaaS Content Marketing Agencies in the Business
SaaS content marketing isn’t just about updating your blog once in a while. (At least, strategic content marketing isn’t.) From research, strategy, and ideation to writing, designing, and distribution, there is a ton of work that takes place behind the scenes to...
Content Marketers Are Not OK
Content marketers don’t just perform under pressure. They come alive. They turn confusion into clarity, and transform chaos and doublespeak into brands and movements that fuel sustained growth. So when content professionals tell you they're burned...
How To Develop a Content Marketing Strategy That Works in 2025
Content marketing has always been a rollercoaster ride. New tactics rise and fall, and Google’s endless updates add the twists and turns. But right now… it feels different. Something fundamental has changed. The tried-and-tested playbooks aren’t working as they used...
Agency Journal: Dispatches from Inner-Workings of a Content Marketing Agency
Blogs Are Dead. Long Live the Blog. Published by Tyler Hakes on April 24, 2025 Content marketing is in an existential crisis. You can feel it. I can feel it. The things that worked consistently for years and decades are now less solid. The playbooks that nearly every...