Guides on Content Marketing, SEO, & Agency Growth

How to Build a Growth-Focused Search Strategy for Every Stage of the Funnel

This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to...

Startup to Enterprise: 4 SaaS SEO Case Studies to Emulate

“Because nobody wants to get rich slow." Yet that’s exactly what Warren Buffett, quoted above, did. And to great success. Since the ripe old age of 11, Buffett has always...

Hiring a SaaS Content Marketing Agency

Content marketing is a journey. While many startups (and even some agencies) take a "spray and pray" approach to blogging, the truth is that good content marketing requires...

Outsource Content Marketing vs In-House Teams: A Guide for Marketing Leaders

You’re in the hot seat.  Perhaps you’re a founder who needs to impress investors with organic growth. Perhaps you’re a newly hired marketing director assigned to create...

SaaS Content Marketing

Driving traffic and sign-ups for SaaS companies with content and SEO.

How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was...

read more
How We Grew a SaaS Company’s Leads by 571% in 5 Months

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t...

read more

Startup Content Marketing

Building a sustainable growth engine for bootstrapped and venture-backed startups.

B2B Content Marketing

Using content marketing and SEO to drive demand and generate leads.

How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was...

read more

Content & SEO

Articles, lessons, and takeaways on content marketing and SEO.

Hiring a SaaS Content Marketing Agency

Hiring a SaaS Content Marketing Agency

Content marketing is a journey. While many startups (and even some agencies) take a "spray and pray" approach to blogging, the truth is that good content marketing requires careful planning, strategic thinking, and plenty of patience. Content isn't created overnight,...

read more

Agency Journal

Stories from our journey building a multi-million dollar content marketing agency from scratch.

Tackling Mental Health For Distributed Teams

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...

read more
Introducing Top of the Funnel

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth (and money). The idea is nearly as old as our agency itself. Like most teams, we've gotten...

read more